Verisign SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1150
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SWOT Analysis of Verisign with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Verisign, Inc.

Parent Company

Verisign, Inc.

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

The Internet Trust Company

USP

DNS(domain Name server) Infrastructure and internet name registry

STP

Segment

Enterprises Seeking Internet security and domain name related services

Target Group

Big and Medium enterprises

Positioning

Main player in Internet Infrastructure and domain Name server

SWOT Analysis

Strengths

1. Well Established Research and development

2. Improved liquidity

3.Strong financial performance

Weaknesses

1.Over dependence on Europe market

2. Controversies issues about company

Opportunities

1. Growing Cloud services in the market
2. Growing server security market

3.Restructuring initiatives

Threats

1.Competitive pressure

2.Regulatory measures

Competition

Competitors

1.Microsoft

2. IBM

3.Denic eG


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