Micron Technology SWOT Analysis, USP & Competitors

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SWOT Analysis of Micron Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Micron Technology

Parent Company

Micron Technology, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

Capture. Move. Store.

USP

Makes different forms of semiconductor devices used for data storage

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products to B2B and B2C market.

Positioning

One of the top sales leader in semiconductor technology

SWOT Analysis

Strengths

1.Strong Market Position

2. Research and development capabilities

3. Economies of scale made it for cost effective.

4. Good on revenue, more than US $ 8 billion and currently employee strength of 25,900

Weaknesses

1. Volatile industry

2. Competitive segment

Opportunities

1. Growing global semiconductor market

2. Mobile device will propel the growth of data storage devices

3. Flash memory has growing market potential

Threats

1. Economic slowdown in US and Eurozone

2. Threat from Asian market

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor


The table above concludes the Micron Technology SWOT analysis along with its marketing strategy and brand parameters.

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