Linear Technology SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1373
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SWOT Analysis of Linear Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

   Linear Technology

Parent Company

Linear Technology Corporation

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

-

USP

Design ,Manufactures and markets the Integrated circuits

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides products for the companies like telecommunication, cell phones, notebooks and desktop, automotive electronics, factory automation, process control, military and aerospace system

Positioning

Provides product with broad line standard and high performance

SWOT Analysis

Strengths

1.Wide Range of products around 7500 products

2. Diversified business market and global presence

3. Strong revenue of around US $1.17 billion and employee base of more than 4000.

Weaknesses

1. Dependence on third party contractors

2. Shrinking market share

Opportunities

1. Rising demand for the consumer electronics

2. Growth potential for semiconductor

Threats

1. Cyclical nature of semi-conductor Industry

2.  Technological advancement

Competition

Competitors

1. Analog Devices

2. National Semiconductor

 


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