Avago Technologies SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1313
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SWOT Analysis of Avago Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avago Technologies

Parent Company

Avago Technologies, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

Your Imagination, Our innovation

USP

Semiconductor company specializing in analog, mixed signal and optoelectronic  components and subsystem

STP

Segment

Services large enterprises like communications, computer, aerospace, military etc.

Target Group

Serves both B2B and B2C customers

Positioning

Provides a highly reliable quality product.

SWOT Analysis

Strengths

1.Leading player in Optoelectronic market

2.Company has around 5000 patents

3. Excellent customer mix, customer base of 40,000.

4. Strong financial performance, employee strength of 3500.

Weaknesses

1. Decline in Financial Position

Opportunities

1. New Product launces

2.Rising demand for mobile and consumer electronics product

3.Growing optoelectronic market

Threats

1. Rapid changes in technology

2. Infringement of intellectual property

Competition

Competitors

1. Texas instruments

2. Linear technology

3.National semiconductor



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