Infosys SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 10632
Advertisements

SWOT Analysis of Infosys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Infosys

Category

IT Services

Sector

IT and Technology

Tagline/Slogans

Building Tomorrow's Enterprise

USP

Business trasnformation through IT

STP

Segment

Enterprises seeking IT solutions

Target Group

Large Enterprises who have IT budget and needs

Positioning

Not only IT solution but transformation of business for better

SWOT

Strengths

1) Pioneers of global delivery model(GDM)
2) High Cash Reserve
3) Corporate Governance

Weaknesses

1) Doesn't tap the Indian domestic market

2) High Attrition Rate

Opportunities

1) Focus on emerging markets
2) Finnacle and other products
3) Shifting to business transformation services

Threats

1) Attrition and Employee loyalty
2) Bigger MNC's entering India and competing for global clients
4) Focussing on organic growth

Competition

Competitors

1. TATA Consultancy Services(TCS)
2. Wipro Technologies
3. Cognizant



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.