Infosys SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 12100
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SWOT Analysis of Infosys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Infosys

Category

IT Services

Sector

IT and Technology

Tagline/Slogans

Building Tomorrow's Enterprise

USP

Business trasnformation through IT

STP

Segment

Enterprises seeking IT solutions

Target Group

Large Enterprises who have IT budget and needs

Positioning

Not only IT solution but transformation of business for better

SWOT

Strengths

1) Pioneers of global delivery model(GDM)
2) High Cash Reserve
3) Corporate Governance

Weaknesses

1) Doesn't tap the Indian domestic market

2) High Attrition Rate

Opportunities

1) Focus on emerging markets
2) Finnacle and other products
3) Shifting to business transformation services

Threats

1) Attrition and Employee loyalty
2) Bigger MNC's entering India and competing for global clients
4) Focussing on organic growth

Competition

Competitors

1. TATA Consultancy Services(TCS)
2. Wipro Technologies
3. Cognizant


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