Microsoft SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3234
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SWOT Analysis of Microsoft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Microsoft

Category

IT Product and Services

Sector

IT and Technology

Tagline/Slogans

Be Whats next

USP

Number 1 technology company

STP

Segment

IT Solutions/software retail and business

Target Group

Microsoft targets nearly all individuals and business who use a computer

Positioning

The best technology company

SWOT

Strengths

1) Windows and Office as stable Cash Cows
2)  Venturing into serious product development like XBOX
3) Strong talent pool
4) Adopting newer technologies like cloud computing faster

Weaknesses

1) Claimed by many to be Monopolistic, it hurts the brand many a times.

Opportunities

1) Cloud based solutions
2) Nokia Tie Up can bear fruits in future
3) integration of Skype into their products

Threats

1) graphic versions of Linux
2) Open Source movement
3) Bing

Competition

Competitors

1) Apple
2) Google 
3) HP

 


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