Oracle SWOT Analysis

Oracle is one of the leading brands in the IT & Technology sector. Oracle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oracle:

Oracle Strengths

1. Oracle provides the best of the breed product suite through various acquisitions
2. Strong talent pool of more than 130,000 employees working with Oracle
3. The company has market dominance in enterprise databases
4. Technological Innovation and good R&D is the backbone of their business
5.  Some of its prominent products are Oracle Applications, Oracle Database, Enterprise Manager, Fusion Middleware, servers, workstations, storage etc
6. It offers services like SAAS, PAAS, consulting, financing etc
7. The company has been involved with sponsoring many events across the world
8.  Oracle has its presence in more than 100 countries worldwide, which use its products & services

Above are the strengths in the SWOT Analysis of Oracle. The strengths of Oracle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oracle Weaknesses

1. Being a leader in the market, Oracle has had to face many lawsuits and controversies which affected its brand image
2. Stiff competition from leading IT & consulting companies means limited market share growth

These were the weaknesses in the Oracle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oracle Opportunities

1. Full hardware market is there to be tapped for Oracle through geographic expansion and acquisitions
2.  More brand visibility can highlight the company's good work
3. Tie-ups with government organizations worldwide can help its grow its business
4.  Oracle can work towards tapping the huge internet and data penetration and come-up with B2C solutions

Above we covered the opportunities in Oracle SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oracle Threats

1. Integration issues due to aggressive acquisitions can be tough to tackle
2. Being a global player, market fluctuations and recessions can reduce Oracle's business profits
3. Increasing competition can diminish the market dominance of the company

The threats in the SWOT Analysis of Oracle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oracle SWOT analysis.

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About Oracle

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Oracle. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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