Oracle SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 8464
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SWOT Analysis of Oracle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Oracle

Category

IT Product

Sector

IT and Technology

Tagline/Slogans

HARDWARE AND SOFTWARE, ENGINEERED TO WORK TOGETHER

USP

Oracle provides a full spectrum of products for business right from ERP to hardware to JAVA/database

STP

Segment

Enterprises seeking IT solutions along with hardware

Target Group

Targets B2C as well as B2B customers for ERP, database, servers and technolgy frameworks

Positioning

One Stop Shop for your IT needs

SWOT

Strengths

1) Best of the breed product suite through various acquisitions
2) Strong talent pool
3) Monopoly in enterprise databases
4)Technological Innovation

Weaknesses

1) Even after so many acquisitions, oracle is still percieved as a database and tools company and not an applications/ERP company by many
2) Highly Leveraged from acquisitions

Opportunities

1) Full hardware market is there o tbe tapped for Oracle through Sun Acquisition
2)  Too much dependancy on acquisitions

Threats

1) Integration issues due to aggressive acquisitions

Competition

Competitors

1) SAP
2) Microsoft
3) Hewlett Packard(Hardware)



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