Oracle SWOT Analysis, USP & Competitors

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SWOT Analysis of Oracle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Oracle

Category

IT Product

Sector

IT and Technology

Tagline/Slogans

Integrated Cloud Applications and Platform Services,Hardware and Software, Engineered to work together; Information driven; 

USP

Oracle provides a full spectrum of products for business right from ERP to hardware to JAVA/database

Oracle STP

Segment

Enterprises seeking IT solutions along with hardware

Target Group

Targets B2C as well as B2B customers for ERP, database, servers and technolgy frameworks

Positioning

Oracle is a one stop shop for the IT needs of enterprises and companies

Oracle SWOT Analysis

Strengths

1. Oracle provides the best of the breed product suite through various acquisitions
2. Strong talent pool of more than 130,000 employees working with Oracle
3. The company has market dominance in enterprise databases
4. Technological Innovation and good R&D is the backbone of their business

5. Some of its prominent products are Oracle Applications, Oracle Database, Enterprise Manager, Fusion Middleware, servers, workstations, storage etc

6. It offers services like SAAS, PAAS, consulting, financing etc

7. The company has been involved with sponsoring many events across the world

8. Oracle has its presence in more than 100 countries worldwide, which use its products & services

Weaknesses

1. Being a leader in the market, Oracle has had to face many lawsuits and controversies which affected its brand image

2. Stiff competition from leading IT & consulting companies means limited market share growth

Opportunities

1. Full hardware market is there to be tapped for Oracle through geographic expansion and acquisitions
2. More brand visibility can highlight the company's good work

3. Tie-ups with government organizations worldwide can help its grow its business

4. Oracle can work towards tapping the huge internet and data penetration and come-up with B2C solutions

Threats

1. Integration issues due to aggressive acquisitions can be tough to tackle

2. Being a global player, market fluctuations and recessions can reduce Oracle's business profits

3. Increasing competition can diminish the market dominance of the company

Competition

Competitors

1. SAP
2. Microsoft
3. HP Hewlett-Packard

4. IBM


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