Mahindra Satyam SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2551
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SWOT Analysis of Mahindra Satyam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Satyam

Parent Company

Mahindra Group

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

NA

USP

Provides overall IT solution in terms of product and services

STP

Segment

Enterprises seeking IT solution and services

Target Group

Big International Enterprises requiring IT solution and services

Positioning

Company with quality standards and customer satisfactions

SWOT Analysis

Strengths

1.Global presence

2. Broad range of research and development Services
3. Broad services portfolio

4. Strategic alliances

5. Strong financial position, company has revenue of US $ 1.8 billion and employee strength of 33,353

Weaknesses

1. Low operating margin of other group of companies

Opportunities

1. New Brand Identity and synergy with the parent company

2. Launching BPO services

3. Huge potential in domestic market

4. Increasing in Global IT spending

Threats

1. Fluctuations in currency exchange

2. Process Non-compliance
3. Increasing cost of Human capital

4. Risk due to increasing IT complexity

Competition

Competitors

1. TCS
2. Infosys
3. Mphasis
4. Wipro



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