I-flex SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1589
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SWOT Analysis of I-flex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

I-flex

Parent Company

Oracle Corporation

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

NA

USP

IT solution provider to the banking industry

STP

Segment

Financial sector needing IT solutions

Target Group

Enterprises includes banking industry and financial institutes for core transaction processing and internet banking

Positioning

Best financial software solution provider

SWOT Analysis

Strengths

1. Market Leader in financial software provider
2. Strong customer base, claims more than 900 customers
3. Global presence present in 135 countries
4. Strong financial performance, revenue of US $440 million and employee base of 10,000.

Weaknesses

1. High indebtedness

Opportunities

1.Positive outlook for software market

2. Flexcube is gaining importance

3. Strategic acquisitions

Threats

1.Attrition rate

2. Work cost of employee

3. Confidentiality of data

Competition

Competitors

1. Infosys

2. TCS

3. IBM

4. Mphasis


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