Altera Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of Altera Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Altera Corporation

Parent Company

Altera Corporation

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

USP

Manufacturer of Programmable Logic Devices(PLDs) chips

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides products for the companies like telecommunication, cell phones, notebooks and desktop, automotive electronics, factory automation, process control, military and aerospace system

Positioning

Provides product with quality and can be reprogrammed

SWOT Analysis

Strengths

1. Wide Range of products like   FPGAs, CPLDs, Embedded Processors, ASICs, etc.

2. High focus on research and development

3.Significant market position

4. Diversified business market and global presence

3. Strong financial performance revenue of 2.06 billion and employee base of more than 2500.

Weaknesses

1. Dependence on sub-contractors

2. Concentration of distribution network

Opportunities

1. Strategic alliance

2.Expansion in Asian market

3. Long term growth for PLDs

Threats

1. Downturn of semiconductor industry

2.Declining in selling price of semiconductor products

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor


The table above concludes the Altera Corporation SWOT analysis along with its marketing strategy and brand parameters.

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