ARM Holdings SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3208
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SWOT Analysis of ARM Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ARM Holdings

Parent Company

 ARM Holding, Plc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

USP

Manufacturer and designer of processor and also design of software development tools. Market dominant in field of mobile phone chips

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides products for the companies needing chips for cell phone, software development tools.

Positioning

Provides customize and flexible product to the customer

SWOT Analysis

Strengths

1. Strong Focus on research and development

2.  Strong brand equity

3. Strong financial performance has operation income of US $ 149 million and employee base of more than 2000.

Weaknesses

1. Dependence on European market

Opportunities

1. Rising demand for smartphone market

2. positive outlook for semiconductor market

Threats

1. Intense competition in the segment

2.  Technological advancement

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. Intel


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