Advanced Semiconductor Engineering SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2448
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SWOT Analysis of Advanced Semiconductor Engineering with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Advanced Semiconductor Engineering

Parent Company

Advanced Semiconductor Engineering

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

USP

Provides semiconductor packaging and testing technologies and services

STP

Segment

Enterprises which needs semiconductor products.

Target Group

B2B that includes Large and small enterprises

Positioning

The world leader in semiconductor packaging and testing technologies and services

SWOT Analysis

Strengths

1.Wide Range of products portfolio

2. Diversified business market and global presence

3. Company has global presence and employee base of more than 49,000.

Weaknesses

1. Dependence on third party contractors

Opportunities

1. Rising demand for the consumer electronics

2. Growth potential for semiconductor

Threats

1. Cyclical nature of semi-conductor Industry

2. Technological advancement

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor


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