Xilinx SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1192
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SWOT Analysis of Xilinx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xilinx

Parent Company

Xilinx, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

 

USP

Semiconductor company specializing in programmable logic devices and  first company to have fabless manufacturing model

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products for B2B as well as B2C market

Positioning

Provides a reliable and efficient product.

SWOT Analysis

Strengths

1.Diverse end markets

2. Research and development capabilities

3. Expansion into growing countries

4. Strong financial performance, company has revenue of US $ 1.825 billion and employee strength more than 3000.

Weaknesses

1. Increase debt obligations

2. Competitive segment

3. Overdependence on single distributor

Opportunities

1. Growing demand for 3G and 4G technology

2. Innovation

3. Strategic acquisition

Threats

1. Changes in technology

2. Dependency on third party manufacturer

3.Exchange rate fluctuation 

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor

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