Xilinx SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 999
Advertisements

SWOT Analysis of Xilinx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xilinx

Parent Company

Xilinx, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

 

USP

Semiconductor company specializing in programmable logic devices and  first company to have fabless manufacturing model

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products for B2B as well as B2C market

Positioning

Provides a reliable and efficient product.

SWOT Analysis

Strengths

1.Diverse end markets

2. Research and development capabilities

3. Expansion into growing countries

4. Strong financial performance, company has revenue of US $ 1.825 billion and employee strength more than 3000.

Weaknesses

1. Increase debt obligations

2. Competitive segment

3. Overdependence on single distributor

Opportunities

1. Growing demand for 3G and 4G technology

2. Innovation

3. Strategic acquisition

Threats

1. Changes in technology

2. Dependency on third party manufacturer

3.Exchange rate fluctuation 

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.