ROHM Semiconductor SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1290
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SWOT Analysis of ROHM Semiconductor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ROHM Semiconductor

Parent Company

ROHM Semiconductor.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

 NA

USP

Semiconductor company specializes in designing, developing and manufacturing of integrated circuits (ICs) technology

STP

Segment

Services large enterprises like communications, computer, aerospace, military etc.

Target Group

 B2B customers

Positioning

Provides a reliable and quality product.

SWOT Analysis

Strengths

1.Strong Market Position and with broad product portfolio

2. Global Market presence

3. Has a strong customer base

4. Strong focus on R&D

Weaknesses

1. Dependence on third party contractors

2. Competitive segment

Opportunities

1. New Product launces

2. Strategic acquisition

Threats

1. Economic slowdown in US and Eurozone

2. Declining end market

3. Environmental regulations

Competition

Competitors

1. Texas instruments

2. Linear technology

3.National semiconductor


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