NXP Semiconductors SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2291
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SWOT Analysis of NXP Semiconductors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NXP Semiconductors

Parent Company

NXP Semiconductors

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

USP

One of the Top 20 Semiconductor Sales Leaders Worldwide

STP

Segment

Services large enterprises

Target Group

Serves both B2B and B2C customers

Positioning

provides High Performance and Standard Product solutions

SWOT Analysis

Strengths

1.Strong Market Position

2.Strong Focus on R&D, spends over $550 million per year and has more than 11000 patients

2. Diversified Market presence, company operates in more than 8 countries.

3. Has a strong customer base like Apple, Bosch, Huawei, Nokia, Samsung etc.

4. Strong financial performance revenue of US $ 5 billion and employee strength of 24,000.

Weaknesses

1. Underperforming business segment

2. Competitive segment

Opportunities

1. Positive outlook for semiconductor business

2. New Product launces

2. Strategic alliances

Threats

1. Economic slowdown in US and Eurozone

2. Rapid technological changes

Competition

Competitors

1. Texas instruments

2. Linear technology

3.National semiconductor


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