Citrix Systems SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2319
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SWOT Analysis of Citrix Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Citrix Systems

Parent Company

Swisscom CIT

Category

Computer Services

Sector

IT and Technology

Tagline/ Slogan

Simplicity is power

USP

Their USP is platform diversity

STP

Segment

Desktop Visualization, Networking, Datacentre and Cloud, Collaboration and support

Target Group

Companies in North America for support market

Positioning

They are positioned as Server Virtualization infrastructure

SWOT Analysis

Strengths

1. Increased investment in research and development

2. It directly reach consumer so save the retailers margin, this reach is high due to its large diversified geographical spread

3. Strong online service segment, wherein it can customize products easily

4.Excellent supply chain management, which helps to reduce cost

5. It has development centres in India, UK and Australia with over 6000 strong workforce

Weaknesses

1. Supplier issues causing a few operational issues

2. Restricted global penetration as compared to a few other leading companies

Opportunities

1. Strategic acquisitions

2. Technology partnership

3. Growing virtualization market

4. Making and selling low-cost, unbranded low-price computers

Threats

1. Intense Competition in the market

2. Threat of new entrant with low price value proposition

3. Threat due to fluctuation in the currency

Competition

Competitors

1. LogMein, Inc
2. VMware, Inc



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