Capgemini SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Capgemini is one of the leading brands in the IT & Technology sector. Capgemini SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Capgemini:

Capgemini Strengths

  1. Its “Collaborative Experience” messaging has huge impact. Its an appropriate topic for bridging IT and business needs
  2. Strong presence in European marketplace enabling expansion of the Rightshore model
  3. Its Rightshore model proposition is focused on cost reduction, the ability to outsource IT operations and Business value
  4. It leverages repeatable frameworks aimed at bringing value to business customers such as ASE, RAIN and Techno Vision
  5. It has nearly 145,000 employees in the organisation
  6. Capgemini has a global presence in over 40 countries
  7. It is a multicultural organization
  8. It has a strong presence in India where it employs over 50000 people. 
  9.  Capgemini has strong domain experience in Government and Public Sector, Energy and Utilities, Manufacturing, Telecom and Financial Services sectors.

Above are the strengths in the SWOT Analysis of Capgemini. The strengths of Capgemini looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Capgemini Weaknesses

  1. It has a comparatively heavy reliance on consulting. It is not known for its ability to take on bite-sized service project capabilities
  2. Scale and breadth of offerings presents challenges: Global integration will be never ending process

These were the weaknesses in the Capgemini SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Capgemini Opportunities

  1. As part of its "Collaborative Experience" strategy, it is aggressively partnering with cloud computing leaders to adapt to new IT ecosystems
  2. It is playing an important role in most of the business today, networking and cloud computing being the most prospective area for growth in which Capgemini can excel

Above we covered the opportunities in Capgemini SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Capgemini Threats

  1. It has strong presence in European countries which are undergoing economic turmoil, so this is a hindrance in its growth
  2. Tough competitive market, with the advent of new small players which focuses on low cost value proposition

The threats in the SWOT Analysis of Capgemini are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Capgemini SWOT analysis.

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About Capgemini

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Capgemini Overview
Parent Company

Capgemini
Category

Computer Services
Sector

IT & Technology
Tagline/ Slogan

People matter, Results count; Collaborative Business Experience
USP

Their USP is the ‘people-centric’ approach to technology to provide concrete business results. In essence, at Capgemini, they call it, ‘The Collaborative Business Experience.
Capgemini STP
Segmentation

Public Sector, BFSI, Retail, Manufacturing, Energy and Utility, Travel, Healthcare
Target Market

Mostly European Markets, Clients with revenue generation of >$5 million
Positioning

Leading European It Service provider


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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