SWOT Analysis of Microchip Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT and Technology
Leading manufacturer of microcontroller, memory and analog semiconductors.
Enterprise and end customer
Includes B2C and B2B customer
Giving customer competitive edge in dynamic market place, by providing advanced and world class semiconductor product.
1. Diversified product offerings 2. High inclination towards research and development 3. Wide geographic presence 4. Microchip technology group has operations worldwide and approximately 6900 employees in more than 10 countries
1. Various Lawsuits and litigations 2. Revenue concentrations from few customers
1. Growth of semiconductor industry 2. Various product innovations 3. Strategic initiatives
1. High competitive pressure 2. Rapid changes in technology and adoption to the change
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