MediaTek SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2030
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SWOT Analysis of MediaTek with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MediaTek Inc.

Parent Company

MediaTek ,Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

USP

Market leader for wireless communication technology and digital multimedia solutions

STP

Segment

Provides a product for companies producing high-definition TV, optical storage, DVD and Blu-ray products.

Target Group

Serves both B2B and B2C customers

Positioning

Provides innovative and quality product

SWOT Analysis

Strengths

1.Strong business capabilities

2. Diversified Market presence, company operates in more than 10 countries.

3. Has employee strength is more than 4,275 worldwide and revenue of US $ 3.625 billion.

Weaknesses

1. Few Legal proceedings

Opportunities

1. Positive outlook for semiconductor/ electronic market

2. Increasing demand for 3G and 4G

Threats

1. Rapid technological changes

2. Environmental regulations

Competition

Competitors

1. Texas instruments

2. Linear technology

3.National semiconductor


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