Lam Research SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1363
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SWOT Analysis of Lam Research with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lam Research Corporation

Parent Company

Lam Research Corporation

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

Changing the value equation

USP

Company manufactures, design, sells and  services semiconductor equipment which are used in fabrication of integrated circuits

STP

Segment

Services large enterprises like communications, computer, aerospace, military etc.

Target Group

Serves both B2B and B2C customers

Positioning

Provides a highly reliable quality product.

SWOT Analysis

Strengths

1.Strong Market Position

2. Increasing operation efficiency

3. Strong liquidity position

4. Due to merger with Novellus Systems has created broad product portfolio.

Weaknesses

1. Dependence on key customer

Opportunities

1. New Product launces

2.Robust R&D

2. Acquisition of Novellus Systems

Threats

1. Highly competitive market

2.Reliance on third party Outsourcer

Competition

Competitors

1. Texas instruments

2. Linear technology

3.National semiconductor


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