SK Hynix SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1384
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SWOT Analysis of SK Hynix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SK Hynix Semiconductor Inc.

Parent Company

SK Hynix Semiconductor Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

 NA

USP

Semiconductor company specializing in DRAM and flash memory chips

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor chips and flash memory for companies making mobile, pc, calculators , etc.

Positioning

Hynix is the world's second-largest memory chipmaker and world's sixth-largest semiconductor company

SWOT Analysis

Strengths

1.Strong Market Position

2. Research and development capabilities

3. Strong portfolio

4. Company has worldwide presence

5. Strong financial performance with revenue of US $ 6.8billion and employee base of 17,130

Weaknesses

1. Dependence on third party contractors

2. Competitive segment

3. Limited liquidity

Opportunities

1. Growing global semiconductor market

2. Positive outlook for EMS

Threats

1. Economic slowdown in US and Eurozone

2. Rapid technology changes

3.Exchange rate fluctuation 

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor


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