Elpida Memory SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1058
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SWOT Analysis of Elpida Memory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

                                                          Elpida Memory

Parent Company

Elpida Memory, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

USP

Company manufactures, design and sells Dynamic Random Access Memory

STP

Segment

Enterprises which needs semiconductor products.

Target Group

 Makers of personal computers, servers, mobile devices and digital consumer electronics.

Positioning

Provides a high-density, high-speed and power efficient product

SWOT Analysis

Strengths

1.Strong Market Position

2. Research and development capabilities

3. Expansion into growing countries and has global presence

Weaknesses

1. Declining performance of DRAM business

2.Limited liquidity position

3. Dependence of very few customers

Opportunities

1. New technology startup

2. Strategic alliances

Threats

1. Dependence on japan

2. Competitive segment

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor

The table above concludes the Elpida Memory SWOT analysis along with its marketing strategy and brand parameters.

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