GameStop SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 7583
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SWOT Analysis of GameStop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘GameStop’

Parent Company

GameStop Corporation

Category

Computer & Electronics Retail

Sector

IT and Technology

Tagline/ Slogan

“Power to the players”

USP

Gaming entertainment provider

STP

Segment

Youngsters, teen agers, middle age group

Target Corporation Group

School, college students, professionals

Positioning

Specialty retailer of video game hardware and software, and Personal Computer(PC) entertainment software 

SWOT Analysis

Strengths

1. Market leader in video games and related hardware

2. Large profit margin

3. Huge distribution network of about 5453 stores globally

4. Cash Surplus company, so can easily go into expansion mode

5. Large number of employee strength of about  44,000

Weaknesses

1. It is supplier concentrated, not a manufacturer. So,  large dependence on suppliers

2. The company primarily operates in US, Canada, Europe, Australia but the demand for gaming products is increasing in markets like China, India etc

Opportunities

1. With booming Video game market, it has large scope of expansion

2. It can grow in number of stores so as to cater more demands of Customers

3. It can increase its product line and make it more efficient

Threats

1. There is increasing competition in sector company operates

2. A lot of business is taken away by piracy which should be dealt

    seriously

3. Booming E-commerce is another threat

Competition

Competitors

1. Toy's r us

2. Best buy

3. Target Corporation

4. Circuit City

5. Walmart

6. Kmart


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