GameStop SWOT Analysis
GameStop is one of the leading brands in the IT & Technology sector. GameStop SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of GameStop:
Quick Glance:
GameStop Strengths
- GameStop is a market leader in video games and related hardware retailer based out of USA
- GameStop has a large profit margin and has an annual business of around $5 billion
- The company has a huge distribution network, having more than about 4000 retail stores globally
- GameStop has a strong employee strength of more than 30,000 people working with the company
- The company is listed on the NYSE, and has a strong presence on the stock market
- The brand has been recognized by reputed platforms by Fortune 500
- GameStop has acquired several retail chains, which has strengthened its position in the market
Above are the strengths in the SWOT Analysis of GameStop. The strengths of GameStop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GameStop Weaknesses
- It is supplier concentrated, not a manufacturer. So, large dependence on suppliers
- With the growing increase in online gaming via internet using consoles, the demand for game stores like GameStop has reduced considerably
These were the weaknesses in the GameStop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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GameStop Opportunities
- With a booming video game market, it has large scope of expansion especially online games
- Acquisition of gaming companies and tie-ups with smartphone & console game companies can boost GameStop's business
- It can increase its product line and make it more efficient
Above we covered the opportunities in GameStop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
GameStop Threats
- There is increasing competition in this category by well known multi-brand retail outlets
- A lot of business is taken away by copiedwhich should be dealt seriously
- Increasing sales of games & consoles via e-commerce is a threat for GameStop
The threats in the SWOT Analysis of GameStop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the GameStop SWOT analysis.
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About GameStop
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| GameStop Overview | |
|---|---|
| Parent Company |
GameStop Corporation |
| Category |
Computer & Electronics Retail |
| Sector | |
| Tagline/ Slogan |
“Power to the players” |
| USP |
Gaming entertainment provider |
| GameStop STP | |
| Segmentation |
Youngsters, teen agers, middle age group |
| Target Corporation Group |
School, college students, professionals |
| Positioning |
Specialty retailer of video game hardware and software, and Personal Computer(PC) entertainment software |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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