GameStop SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 7307

SWOT Analysis of GameStop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

GameStop Corporation


Computer & Electronics Retail


IT and Technology

Tagline/ Slogan

“Power to the players”


Gaming entertainment provider



Youngsters, teen agers, middle age group

Target Corporation Group

School, college students, professionals


Specialty retailer of video game hardware and software, and Personal Computer(PC) entertainment software 

SWOT Analysis


1. Market leader in video games and related hardware

2. Large profit margin

3. Huge distribution network of about 5453 stores globally

4. Cash Surplus company, so can easily go into expansion mode

5. Large number of employee strength of about  44,000


1. It is supplier concentrated, not a manufacturer. So,  large dependence on suppliers

2. The company primarily operates in US, Canada, Europe, Australia but the demand for gaming products is increasing in markets like China, India etc


1. With booming Video game market, it has large scope of expansion

2. It can grow in number of stores so as to cater more demands of Customers

3. It can increase its product line and make it more efficient


1. There is increasing competition in sector company operates

2. A lot of business is taken away by piracy which should be dealt


3. Booming E-commerce is another threat



1. Toy's r us

2. Best buy

3. Target Corporation

4. Circuit City

5. Walmart

6. Kmart


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