Acer SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 9806
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SWOT Analysis of Acer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Acer’

Parent Company

Acer Inc.

Category

Computer Hardware

Sector

IT and Technology

Tagline/ Slogan

Empowering People

USP

Products availability at low price

STP

Segment

The company focuses more on teenagers and young generation as students, the other focus areas in mid size businesses

Target Group

Young generation undergoing professional courses, Mid size IT firms and offices where IT infrastructure is an essential requirement

Positioning

The company set its position based on the price position

SWOT Analysis

Strengths

1. Acer group employs 8000 employees across the globe

2.  Operational Efficiency, tight control on Overhead Costs

3. It has huge network, in around 38 countries so it works on Economies of Scale

4. Acer’s aggressive price strategy, particularly suitable to a time    of economic recession

Weaknesses

1. Less prescence in B2B market when compared to Dell or Lenovo
2. It has limited product portfolio for midsize business
3. Market share growth is slow due to competition; Fake products/ imitations affects sales

Opportunities

1. Economic downturn, which favours low-price products

2. Growth of Mobile PCs in Homes in emerging markets, where brand preferences are weaker 

3. Growth into the Chinese market

4. Growth into midsize-business markets

5. Reaching large numbers of customers by targeting various segments through multiple brands and by joint ventures in various countries

Threats

1. Continued Price Decline in Mobile PCs, due in part to mini-notebooks, tablets, smartphones which erodes margins and profitability

2. Dell's expansion into indirect sales

3. Samsung’s entering into Computer mobile PC’s

4. Increased competition due to the movement toward disintegrated computer components

Competition

Competitors

1. HP
2. Dell
3. Toshiba

4. Apple                                                                                                              


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