Acer SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Acer is one of the leading brands in the IT & Technology sector. Acer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Acer:

Acer Strengths

  1. Acer group employs 8000 employees across the globe
  2.  Operational Efficiency, tight control on Overhead Costs
  3. It has huge network, in around 38 countries so it works on Economies of Scale
  4. Acer’s aggressive price strategy, particularly suitable to a time  of economic recession

Above are the strengths in the SWOT Analysis of Acer. The strengths of Acer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Acer Weaknesses

  1. Less prescence in B2B market when compared to Dell or Lenovo
  2. It has limited product portfolio for midsize business
  3.  Market share growth is slow due to competition; Fake products/ imitations affects sales

These were the weaknesses in the Acer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Acer

Acer Opportunities

  1. Economic downturn, which favours low-price products
  2. Growth of Mobile PCs in Homes in emerging markets, where brand preferences are weaker 
  3. Growth into the Chinese market
  4. Growth into midsize-business markets
  5. Reaching large numbers of customers by targeting various segments through multiple brands and by joint ventures in various countries

Above we covered the opportunities in Acer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Acer Threats

  1. Continued Price Decline in Mobile PCs, due in part to mini-notebooks, tablets, smartphones which erodes margins and profitability
  2. Dell's expansion into indirect sales
  3. Samsung’s entering into Computer mobile PC’s
  4. Increased competition due to the movement toward disintegrated computer components

The threats in the SWOT Analysis of Acer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

  • Dell SWOT Analysis
  • Toshiba SWOT Analysis
  • 4.                                                                                                               

Hence this concludes the Acer SWOT analysis.

Continue reading more about the brand/company.

About Acer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Acer Overview
Parent Company

Acer Inc.

Category

Computer Hardware

Sector

IT & Technology

Tagline/ Slogan

Empowering People

USP

Products availability at low price

Acer STP
Segmentation

The company focuses more on teenagers and young generation as students, the other focus areas in mid size businesses

Target Market

Young generation undergoing professional courses, Mid size IT firms and offices where IT infrastructure is an essential requirement

Positioning

The company set its position based on the price position


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Acer. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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