Lenovo SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Lenovo is one of the leading brands in the IT & Technology sector. Lenovo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lenovo:

Lenovo Strengths

  1. It manages its cost very effectively, to achieve high effectiveness with innovative leadership
  2. Lenovo’s good marketing and distribution strategies through a network of channel partners, retail stores, Teleweb, and Lenovo authorized dealers across the globe helps it to lead
  3. Strategic alliance with suppliers
  4. Lenovo is very quick at responsiveness, they have 24*7 technical support centres
  5. They have strong R&D, which they have taken over from IBM

Above are the strengths in the SWOT Analysis of Lenovo. The strengths of Lenovo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lenovo Weaknesses

  1. Unable to maintain sustained growth rate in all market segment, it focused on China only in the past
  2. Market share growth is slow due to competition; Fake products/ imitations affects sales

These were the weaknesses in the Lenovo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lenovo Opportunities

  1. Increasing global demand for PC
  2. Specialty shops proving one stop platform for distribution
  3. Government organizations increasing their spending on IT
  4. Internet boom
  5. Increasing product portfolios/ product lines

Above we covered the opportunities in Lenovo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lenovo Threats

  1. Competition threat from both local and international markets/ Price war
  2. Software piracy and clone market
  3. Emerging small firms
  4. International competitors forming alliances with local competitors

The threats in the SWOT Analysis of Lenovo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lenovo SWOT analysis.

Continue reading more about the brand/company.

About Lenovo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lenovo Overview
Parent Company

Legend Holding
Category

Computer Hardware
Sector

IT & Technology
Tagline/ Slogan

For those who do
USP

Sturdy and robust product at economical price
Lenovo STP
Segmentation

China, Middle East Countries, Africa, India
Target Market

Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work
Positioning

Building new products at affordable prices


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lenovo. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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