Lenovo SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 11647
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SWOT Analysis of Lenovo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lenovo

Parent Company

Legend Holding

Category

Computer Hardware

Sector

IT and Technology

Tagline/ Slogan

For those who do

USP

Sturdy and robust product at economical price

STP

Segment

China, Middle East Countries, Africa, India

Target Group

Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work

Positioning

Building new products at affordable prices

SWOT Analysis

Strengths

1. It manages its cost very effectively, to achieve high effectiveness with innovative leadership

2. Lenovo’s good marketing and distribution strategies through a network of channel partners, retail stores, Teleweb, and Lenovo authorized dealers across the globe helps it to lead

3. Strategic alliance with suppliers

4. Lenovo is very quick at responsiveness, they have 24*7 technical support centres

5. They have strong R&D, which they have taken over from IBM

Weaknesses

1. Unable to maintain sustained growth rate in all market segment, it focused on China only in the past

2. Market share growth is slow due to competition; Fake products/ imitations affects sales

Opportunities

1. Increasing global demand for PC

2. Specialty shops proving one stop platform for distribution

3. Government organizations increasing their spending on IT

4. Internet boom

5. Increasing product portfolios/ product lines

Threats

1. Competition threat from both local and international markets/ Price war

2. Software piracy and clone market

3. Emerging small firms

4. International competitors forming alliances with local competitors

Competition

Competitors

1. HP Hewlett-Packard
2. Toshiba
3. Apple

4. Dell

5. Acer



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