HP Hewlett-Packard SWOT Analysis, USP & Competitors

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SWOT Analysis of HP Hewlett-Packard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HP Hewlett-Packard

Parent Company

Hewlett-Packard Company

Category

Computer Hardware

Sector

IT and Technology

Tagline/ Slogan

Everything is possible

USP

Durability and sturdy form of products

STP

Segment

Home Users, Government Institutions, Large Corporate and students

Target Group

Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work

Positioning

Trustworthy and consumer centric Computer provider

SWOT Analysis

Strengths

1. Employee strength of 3,50,000 worldwide

2. It has maximum market share in the PC market

3. It’s consumer centric approach makes it a reliable choice

4. It has got good after sales service which helps to maintain good consumer relationship

5. It’s ability to bring out news designs and innovation at affordable cost

6. Good distribution network across the world

Weaknesses

1. Market share growth is slow due to competition; Fake products/ imitations affects sales

2. Due to mass production it is unable to provide customize solutions  to the customers

3. Its lagging in digital entertainment market

Opportunities

1. With increase in IT awareness the scope for supply of desktops and  laptops is increasing

2. It has opportunity for growth in service industry because it has bought “EDS” which is world’s No. 2 service provider

Threats

1. People are becoming more cost conscious so the profit margins  have become low so pricing is an issue

2. With increase in number of local players there is threat of component pricing

3. Due to economic downturn, increase competition and saturated market there is slow revenue growth

Competition

Competitors

1. Dell
2. Acer
3. Apple

4. Toshiba



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