Sandisk SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4339
Advertisements

SWOT Analysis of Sandisk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘SANDISK’

Parent Company

SanDisk Corporation

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

“NO action is too fast!”

USP

It creates memory products through world-class manufacturing facilities

STP

Segment

Mobile, Computing and Consumer Electronics

Target Group

Companies making mobiles, computing devices and electronic devices. People using electronic storage device, like flash drives

Positioning

The SanDisk brand positions itself for quality that consumers count on to store their precious memories, and companies count on for reliable access to mission-critical data

SWOT Analysis

Strengths

1.  SanDisk has significant expertise in the field of NAND flash memory.

     It enjoys a leadership position in producing NAND controllers, chips  

     meant to efficiently read and write operations of flash drives.

2. The company has managed to grow its revenue at a CAGR of 31%

    for the past 11 years.

3. It has a diverse range of clients, both at the B2B (business     

    consumer) and B2C (retail consumer) level

4. The company has increased its exposure in the high-margin, and

    high-growth, market for enterprise SSDs, or solid-state drives,

    through its recent acquisition of Pliant Technology. This is good, as

    the enterprise SSD market is set to grow considerably, with revenue

    of up to $4.2 billion by 2015

Weaknesses

1. High Inventory can be an issue if the demand is soft.

 

2. Recently, SanDisk reduced the price of its NAND flash products, as

    did its peers. Price competition is eating into the company's

    margins

 

Opportunities

1. SanDisk is well placed to cash in on the robust demand for mobiles

    and tablets. According to Gartner, smartphone shipments for 2012

    will rise by 35%, to 630 million units, and by 2015

2. The introduction of new device categories gives SanDisk an

    opportunity to expand its NAND flash business

3. SanDisk's enterprise SSD products are based on the software-as-   

    service (SAS) protocol and are designed to deliver high performance

    and efficiency.  This offers good growth potential in the still-nascent

    cloud computing market

Threats

1. Apple recently acquired Anobit, a manufacturer of NAND flash

    controller chips. Anobit has a proprietary memory-signal  processing     

    technology, which makes NAND chips faster, cheaper, and more

    durable. This may make Apple a formidable rival of SanDisk

2. Hard-disk drives are still very popular among price-conscious

    consumers, as they cost a lot less per gigabyte than their SSD

    counterparts. This could significantly heat up competition for

    SanDisk

3. Threat due to piracy, a lot of pirated flash drive and electronic items 

    are produced and sold in the market at cheaper price

Competition

Competitors

1. Toshiba

2. Samsung Electronics

3.Transcend


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.