Western Digital SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2126
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SWOT Analysis of Western Digital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Western Digital’

Parent Company

Western Digital Corporation

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

“Put your life in it”

USP

High Speed Hard drives , Storage

STP

Segment

Desktop hard drive, mobile hard drive, enterprise hard drive, consumer electronics

Target Group

Manufacturers of mobile, desktops, laptops and consumer electronics

Positioning

Leaders in hard drive manufacturers

SWOT Analysis

Strengths

1. It has 2nd position in drive market industry, with highest return on Equity

2. It has huge network worldwide, with presence in 17 countries

3.  It has got wide range of products with it

4. Good reputation among customers

5. Recent acquisition of Komag Inc. has strengthen its market position in hard drive

Weaknesses

1. Increasing inventory level

2. High R&D Cost

Opportunities

1.Rapid growth in consumer electronic market

2. Increasing demand of PC and game software

3. New legislation requiring storage of information

4. Innovation in products for ex: company coming up with 640GB hard drive, VelociRaptor (fast new 2.5 inch drive) ,Green Power

Threats

1. Competition from Global Competition like EMC Corporation, Samsung Electronics, Seagate etc.

2. Price war among competitors to attract new customers

Competition

Competitors

1. EMC corporation

2. Samsung

3. Seagate Technology

4. Compuage Infocom


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