Synnex SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1831
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SWOT Analysis of Synnex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Synnex

Parent Company

Synnex Corporation

Category

Computer Services

Sector

IT and Technology

Tagline/ Slogan

“Driving beyond distribution”

USP

Reasonable pricing

STP

Segment

Global Business Service, Distribution Service (of technology products like IT systems, consumer electronics, networking equipments etc.)

Target Group

SMB, government institution, customer, enterprise, healthcare, and other market (majorly in North America)

Positioning

Distributor of high end technology products

SWOT Analysis

Strengths

1. It has efficient supply chain management since it acts as a middlemen, so efficient cost structuring is required to gain the profit margin

2. Good relationship with powerful  suppliers

3. It quality to procure product at low cost and resell at higher cost

4. Strong brand reputation and strong financial position

Weaknesses

1. It is majorly restricted to North America for its business, so a change in economic scenario or new entrant can be problem

2. No scope for inner growth as they are not a manufacturer

Opportunities

1. Its major revenue is from distribution service, Global business  services offers a good scope for gaining profits

2. The services such as  customer management, renewal management, back office processing and information technology outsourcing offer great scope for growth to the company

Threats

1. It is highly dependent on supplier, lack its own manufacturing power

2. The variation in demand can make it lose market share or leave it with excess inventory

Competition

Competitors

1. Arrow Electronics

2. Ingram Micro

3. Tech Data Corp



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