Compuage Infocom SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1443
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SWOT Analysis of Compuage Infocom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Compuage Infocom

Parent Company

Compuage Infocom Ltd.

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

Speed Reliability Value Performance

USP

Strong distribution ability with focus on service and customer support.

STP

Segment

IT products and computer peripheral purchasers

Target Group

Firms, institutions, Companies and people purchasing computers peripherals and parts

Positioning

Provider of world class IT products

SWOT Analysis

Strengths

1. It has well established distribution network across country

2. It has physically presence in all 27 states of country with integrated  ERP system

3. The Company has strong sales team which is motivated on achievement of sales targets by cash & in kind

4. The Company enjoys strong credibility in the market

5. Global presence in Singapore and Dubai

Weaknesses

1. Brand recall is lesser as advertising activity is lesser than competition

2. It presence is limited to Indian market

Opportunities

1. Domestic IT hardware industry is expected to grow at 11.4%

2. The Company has planned to add private labels to improve margin

3. It is targeting overseas market by Singapore subsidiary

4. It is entering into high margin SMF battery industry

Threats

1. Global IT distribution companies may enter Indian Market

2. Few regional players are planning to expand nationwide

3. Margins are generally fixed by supplier, fierce competition may lead to margin reduction

Competition

Competitors

1. TVS Electronics

2. Zenith Computers

3. Euro Multivision

4. Kingston

5. Imation

6. CMC Ltd.

7. HCL info

8. S Mobility


The table above concludes the Compuage Infocom SWOT analysis along with its marketing strategy and brand parameters.

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