Tencent Holdings SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4507
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SWOT Analysis of Tencent Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tencent Holdings

Parent Company

Tencent Holdings Ltd.

Category

Computer  Services

Sector

IT and Technology

Tagline/ Slogan

We aim to create value for our users

USP

Social network and gaming portal

STP

Segment

Internet services, E-commerce, online Media and advertising industry, Gaming industry

Target Group

People using internet services, and companies using online platform for advertisement and selling  of their products in China

Positioning

Most visited portal in China

SWOT Analysis

Strengths

1. Excellent R&D facility, more than 50% employees focus on it

2. It has well diversified business portfolio, which provide various service on internet to attract customer base

3. It has strong position in instant marketing domain, it has got a lot of patents under its name

4. Leaders in internet services in China

Weaknesses

1. It has sole presence in China which makes it vulnerable to risk, if any associated with the country

2. Unable to reach globally, and use huge global internet service Market

Opportunities

1. There growing internet usage in the country in various fields

2. The company is coming with strategic business expansion by   coming up with new services and patents

3. The value added service market growth is very high

Threats

1. Increasing competition due to global player

2. Strict govt laws and policies

Competition

Competitors

1. Netease

2. Baidu

3. Fiserv

4. RenRen

5. Sohu


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