MRO-TEK SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1351
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SWOT Analysis of MRO-TEK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MRO-TEK

Parent Company

MRO-TEK Ltd.

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

Integrating next generation networks

USP

Pricing for service and products

STP

Segment

Companies requiring network solutions and products

Target Group

Network providers, IT and ITES providers, Government Institutes, Financial institutions, Institutions requiring TDM, Wireless, Ethernet products

Positioning

Global solution architects in the carrier grade access technologies

SWOT Analysis

Strengths

1. Strong manufacturing base with the engineering skills to make value-added products suiting to the needs of the regional  environment

2. Largest distributor of networking product in country

3.  Sales support and after sales service

4. Good brand reputation in the industry

Weaknesses

1. Most of the revenue from country, inability to get many global clients

2. Brand recall is lesser as advertising activity is lesser than competition

Opportunities

1. Indian, SAARC, Malaysia and African markets are the main focus areas

2. Growing telecom market

3. Increasing demand of communication network globally

Threats

1. Big time vendors

2. Low margins left for network providers

3. Increasing competition with companies coming up as complete solution providers in network and IT

Competition

Competitors

1. Compuage Infocom

2. TVS Electronics

3. Euro Multivision

4. CMC Ltd.

5. HCL info

6. S Mobility



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