TVS Electronics SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1541
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SWOT Analysis of TVS Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TVS Electronics

Parent Company

TVS Technology Limited (TVS Group)

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

Taking IT to heart to India

USP

Its products are of Value for money

STP

Segment

Printers, Scanners, POS peripherals  and terminals

Target Group

Retail, Manufacturing, Healthcare, Government Institution, Logistics and Hospitality

Positioning

The company has position as a hub in transaction segment

SWOT Analysis

Strengths

1. Association with a 100 year old trustworthy Indian brand TVS group

2. Large Distribution network

3. In house manufacturing unit

4. Quality of service. The company is QS 9000-certified

Weaknesses

1. Less presence in global market, main focus on India

2. Small product line compared to leaders, new products needs to come up

Opportunities

1. Rapid growth in consumer electronic market

2. Increasing demand of POS, printers  and scanners

3. Huge international market to focus on

Threats

1. New Emerging Technologies

2. Anti dumping and anti subsidy inquiry

3. Sharp fall in product price

4. Threat from global competition, especially Chinese manufacturers

Competition

Competitors

1. Compuage Infocom

2. Zenith Computers

3. Dell Inc.

4. Kingston

5. Western Digital Corporation



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