Zenith Computers SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1545
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SWOT Analysis of Zenith Computers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zenith Computers

Parent Company

Zenith Computers Ltd.

Category

Computer Storage  Services

Sector

IT and Technology

Tagline/ Slogan

Always ON

USP

Offering its customers best of both worlds “MNC quality” at “Indian Price”

STP

Segment

Computers, Laptops, Thin Computing Device purchasers

Target Group

Personal Consumers for laptops and desktops and business users like IT Firms, Hospitality, Government Institution, Education, Financial Institutes etc. for computers, laptops and thin computing Devices

Positioning

It positions itself as unique and different in form factors and styles

SWOT Analysis

Strengths

1. Excellent R&D facility

2. Value for money deliverables

3. Good relationship with the institutional customers

4. Own Manufacturing Hub

5. Good availability and strong distribution

Weaknesses

1. Low brand visibility in personal laptops purchase; also brand recall is lesser as advertising activity is lesser than competition

2. Less global presence compared to global leaders

Opportunities

1. With increase in IT awareness the scope for supply of desktops and laptops is increasing

2. Zenith smart PC to bring revolution in the market

3. Large chunk of customers in international market

Threats

1. Technological advancement making products obsolete

2. Price war among competitors

3. Customer becoming more aware, so constant innovation required

Competition

Competitors

1. HCL Ltd.

2. Dell

3. Compuage Indocom



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