Zenith Computers SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1622

SWOT Analysis of Zenith Computers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zenith Computers

Parent Company

Zenith Computers Ltd.


Computer Storage  Services


IT and Technology

Tagline/ Slogan

Always ON


Offering its customers best of both worlds “MNC quality” at “Indian Price”



Computers, Laptops, Thin Computing Device purchasers

Target Group

Personal Consumers for laptops and desktops and business users like IT Firms, Hospitality, Government Institution, Education, Financial Institutes etc. for computers, laptops and thin computing Devices


It positions itself as unique and different in form factors and styles

SWOT Analysis


1. Excellent R&D facility

2. Value for money deliverables

3. Good relationship with the institutional customers

4. Own Manufacturing Hub

5. Good availability and strong distribution


1. Low brand visibility in personal laptops purchase; also brand recall is lesser as advertising activity is lesser than competition

2. Less global presence compared to global leaders


1. With increase in IT awareness the scope for supply of desktops and laptops is increasing

2. Zenith smart PC to bring revolution in the market

3. Large chunk of customers in international market


1. Technological advancement making products obsolete

2. Price war among competitors

3. Customer becoming more aware, so constant innovation required



1. HCL Ltd.

2. Dell

3. Compuage Indocom


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