Kingston SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2451
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SWOT Analysis of Kingston with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kingston

Parent Company

Kingston Technology Company

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

Committed to Memory

USP

Trustworthiness

STP

Segment

Memory, Solid Devices, USB’s, Flash Card

Target Group

IT suppliers, Computers Manufactures, Electronic Device Manufactures, Personal Users

Positioning

It positions itself as a brand which has reliability, quality, and reasonable pricing that competitors can rarely match

SWOT Analysis

Strengths

1. Its superior quality as Kingston qualifies all components and tests all modules in all stages of production

2. Brand recall of the brand is high owing to good advertising and branding

3. Its leadership position in the world in memory devices

4. Own manufacturing division, which is number one in manufacturing  memory devices

Weaknesses

1. Low profit margins compared to industry leaders

2. Higher research and development costs and capital expenditures than competition due to vertical integration

Opportunities

1. Increasing demand for larger and more efficient data access and storage devices

2. Rapidly expanding demand for miniaturization of memory and  increasing speed

Threats

1. Price war among competitors to attract new customers

2. Products becoming obsolete with innovation

3. Piracy and fake products

Competition

Competitors

1. EMC corporation

2. Moser Baer

3. Seagate Technology

4. Compuage Infocom



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