Imation SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1027

SWOT Analysis of Imation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Imation Corp


Computer Storage Devices


IT and Technology

Tagline/ Slogan

Store Protect Connect


Imitation has broad product range covering home to professional storage



Scalable storage products, Mobile security products, hard drives, flash drives, electronics products and accessories

Target Group

For removable data and media storage target groups are the individual customers, corporate, SME


IMATION is positioned to meet data-retention needs, regardless of backup format

SWOT Analysis


1. Linear tape open(LTO) storage solution for SME which struggles to manage deluge of digital data

2. Innovative product development to match the customers’ need

3. Imation acquired ENCRYPTX Corporation and its encryption and ecurity solutions, focusing on data scalability and security

4.  Imation acquired patented data de- duplication technology from Nine Technology


1. Brand recall is lesser as advertising activity is lesser than competition

2. Problems with the operational management and Distribution in limited regions


1. Increase use of data warehousing and data mining gives huge scope for data storage devices

2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data

5. Huge international market to explore


1. Emerging Technologies

2. Anti dumping and anti subsidy inquiry

3. Sharp fall in product price

4. Advent of digital media



1. EMC corporation

2. Moser Baer

3. Seagate Technology

4. Compuage Infocom

5. Kingston


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