Chimei Innolux SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1526
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SWOT Analysis of Chimei Innolux with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chimei Innolux

Parent Company

Foxconn International Holdings Ltd.; Chi Mei Corporation

Category

Computer Hardware

Sector

IT and Technology

Tagline/ Slogan

Broaden your Horizons

USP

Devising high quality and performance products

STP

Segment

Companies requiring  TFT LCD panel modules, LCD display products, computer panels, AV and mobile panels, desktop monitors, and televisions

Target Group

IT System manufacturers, TV manufacturers, Mobile Manufacturers

Positioning

Leader in LCD panels manufacturing

SWOT Analysis

Strengths

1. Large number core technical talents working in the company

2. Abundant production capacity to serve the unique needs of different customers worldwide

3. Chimei Innolux is a one of the world-leading TFT-LCD supplier

4. Worldwide presence and strong reputation

5. Strong financial position and good performance

Weaknesses

1. Under utilization of resources compared to leading players

2. It lags from Japanese and South Korean in thinner touch panels

3. Despite quality products, limited brand recall

Opportunities

1. Increasing demands for Smartphone’s and technology products

2. More global presence through tie-ups and retail

3. Sponsorship of events and more advertising to increase brand awareness

Threats

1. Competition threat from international players

2. Global economic slowdown

3. Patents can be easily infringed

4. Decling price of technology products and small life of products

Competition

Competitors

1. Wistron
2. Asustek Computer
3. Compal Electronics



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