Teradata Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of Teradata Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Teradata Corporation

Parent Company

Teradata Corp.

Category

Computer Services

Sector

IT and Technology

Tagline/ Slogan

Raising intelligence

USP

Efficient Data Management Solutions

STP

Segment

Database software users for data warehousing, analytical applications

Target Group

Financial Institutions, Retailing, Manufacturing, Communication, Hospitality , Automotive, Gaming, Media, Transportation, Logistics, Oil Gas , Health Care, Consumer Goods Industries

Positioning

Provider of best-in-class business intelligence solutions tailored to the needs of a wide variety of industries

SWOT Analysis

Strengths

1. Wide range of Data storage and data analytics solutions

2. Leaders in the focused area of data warehousing solutions

3. Good industrial partnership with the service providers and vendors

4. Good worldwide reach

Weaknesses

1. The brand has limited recall as compared to some of the other leading brands

2.Huge installation charges and expensive upgrades

Opportunities

1. Data intensive application

2. Digital Media

3. Government Sector gives a good opportunity

4. Increasing Enterprise solutions demand in the organization, which involve huge data processing

Threats

1. Huge global players like Oracle

2. Technological advancement

3. Global economy slowdown

Competition

Competitors

1. Baidu

2.Tencent holdings

3. Fiserv

4. Netease.com

5. NHN

 


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