SK C and C SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 894
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SWOT Analysis of SK C and C with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SK C&C

Parent Company

SK C&C

Category

Computer Services

Sector

IT and Technology

Tagline/ Slogan

‘Create Value for Customers, Challenge the Future’

USP

Excellent system integration capability & providing large scale solutions in various industry

STP

Segment

Firms requiring  IT consulting, outsourcing, system integration, and system maintenance & repair

Target Group

Almost every sector of industry, including finance, communication/media, energy/chemical, logistics/services, and the public sector

Positioning

Company with accelerated growth and new technology innovations

SWOT Analysis

Strengths

1. Excellent IT outsourcing service provider

2. Leaders in South Korea

3. Constant innovations are made in the company

4. Company is in growing phase

Weaknesses

1. Most of the operation focused in South Korea

2. Weak overseas presence

3. Lacking expertise in some of new technologies

Opportunities

1. Huge global market to cover

2. Huge market due to synergy with Hynix Semiconductor by the SK Group

3. Mobile commerce market to capture

Threats

1. Increasing competition from small players and peers

2. Global Economic slowdown

3. Rise in electricity rate and data tariff

Competition

Competitors

1. Capgemini
2. Cognizant technology
3. Tencent Holding



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