NHN Corporation SWOT Analysis
NHN Corporation is one of the leading brands in the IT & Technology sector. NHN Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of NHN Corporation:
Quick Glance:
NHN Corporation Strengths
- One of the largest Korean Internet company in terms of net profit
- Wide range of convenient and innovative online services
- Company in growing phase and hence wide opportunity to grow
- High customer loyalty
- Successful merger and acquisitions
- Pioneer in online gaming
Above are the strengths in the SWOT Analysis of NHN Corporation. The strengths of NHN Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
NHN Corporation Weaknesses
- Less presence in global market
- Mostly restricted to South Korea for revenues
- Relatively new hence brand recall is less
These were the weaknesses in the NHN Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
NHN Corporation Opportunities
- Huge market for online gaming in South korea, USA and Japan
- Few local players to compete with
- Mobile application developers
- Broaden into wireless internet market
Above we covered the opportunities in NHN Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
NHN Corporation Threats
- Fierce entrance competition among the late palyers
- Government intervention in the service, as main customer base is South Korea
The threats in the SWOT Analysis of NHN Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the NHN Corporation SWOT analysis.
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About NHN Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| NHN Corporation Overview | |
|---|---|
| Parent Company |
NHN Corporation |
| Category |
Computer Services |
| Sector | |
| Tagline/ Slogan |
Connect with People |
| USP |
Attractive online gaming portal and internet services |
| NHN Corporation STP | |
| Segmentation |
People using internet for gaming, entertainment |
| Target Market |
Urban middle and upper middle class individuals |
| Positioning |
Next generation network service provider |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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