NHN Corporation SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3083
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SWOT Analysis of NHN Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NHN Corporation

Parent Company

NHN Corporation

Category

Computer  Services

Sector

IT and Technology

Tagline/ Slogan

Connect with People

USP

Attractive online gaming portal and internet services

STP

Segment

People using internet for gaming, entertainment

Target Group

Urban middle and upper middle class individuals

Positioning

Next generation network service provider

SWOT Analysis

Strengths

1. One of the largest Korean Internet company in terms of net profit

2. Wide range of convenient and innovative online services

3. Company in growing phase and hence wide opportunity to grow

4. High customer loyalty

5. Successful merger and acquisitions

6.Pioneer in online gaming

Weaknesses

1. Less presence in global market

2. Mostly restricted to South Korea for revenues

3. Relatively new hence brand recall is less

Opportunities

1. Huge market for online gaming in South korea, USA and Japan

2. Few local players to compete with

3. Mobile application developers

4. Broaden into wireless internet market

Threats

1. Fierce entrance competition among the late palyers

2. Government intervention in the service, as main customer base is South Korea

Competition

Competitors

1. Netease

2.Tencent holdings

3. Fiserv

4. RenRen

5. Sohu



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