Fiserv SWOT Analysis
Fiserv is one of the leading brands in the IT & Technology sector. Fiserv SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fiserv:
Quick Glance:
Fiserv Strengths
- Strong hold in Financial service solutions
- Largest provider of information technology services to the financial services industry
- It has done large number of acquisitions which has increased its global reach
- Innovative products and customer focused services
- Strong financial position and good reputation in the industry
Above are the strengths in the SWOT Analysis of Fiserv. The strengths of Fiserv looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fiserv Weaknesses
- Focus on only single sector in industry can be a concern
- Despite good offerings, brand presence and recall is limited
These were the weaknesses in the Fiserv SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fiserv Opportunities
- Increasing usage online payments
- Key role played byIT in Financial services
- Increasing customization solutions by the financial institution
Above we covered the opportunities in Fiserv SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fiserv Threats
- Increasing competition from small players and peers
- Global Economic slowdown
- Slowdown in financial service business in US and across the world
The threats in the SWOT Analysis of Fiserv are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Fiserv SWOT analysis.
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About Fiserv
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fiserv Overview | |
|---|---|
| Parent Company |
Fiserv, Inc. |
| Category |
Computer Services |
| Sector | |
| Tagline/ Slogan |
Where money and technology meets |
| USP |
Specialist in information technology provider for financial services |
| Fiserv STP | |
| Segmentation |
Financial service industry |
| Target Market |
Banks, credit unions and thrifts, billers, mortgage lenders and leasing companies, brokerage and investment firms and other business clients |
| Positioning |
It positions itself as the industry's technology provider of choice and prudently managing the pursuit of our business goals |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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