CMC Ltd SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1652
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SWOT Analysis of CMC Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CMC Ltd

Parent Company

Tata Sons.

Category

IT  Services

Sector

IT and Technology

Tagline/ Slogan

Your IT Partner

USP

Well recognized Research and Development facility with excellence in systems engineering and integeration

STP

Segment

Professional Services in Power, control systems, e-Gov applications. Government for providing  N Tier Solutions, E-Security, E-payments, Wide area networks, Private Sector for providing  Large ERP based solutions,  Packaged solutions (COTS) and ITES services

Target Group

Judiciary, Central and State Govt. Departments, Banks, Finance, Insurance and Securities, Licensing / Registration Departments,Educational Institutes

Positioning

A premier IT solutions provider in the fast growing and competitive IT market

SWOT Analysis

Strengths

1. Business model, combines both Hardware maintenance, IT services & IP portfolio for international and domestic markets

2. Successful transition from hardware maintenance provider to a solution provider of full cycle complex projects

3. Multi-faceted experience with over 10,000 employees

4. Leverage on domain skills to provide IT-centric solutions

5. Largest third party maintenance company in India

6. Repository of ready packages/software that can be replicated

7. Large client base, serviced over the years, that can be efficiently leveraged for greater wallet share through cross-selling

8. Trusted and Respected brand – Combination of ethics & culture of the TATA group and positive PSU legacy

Weaknesses

1. Revenues mainly from price-sensitive domestic business

2. High exposure to government entities (Railways, Ports, Defence, Customs)

3. End-user industries and complex nature of projects lead to long sales cycles

4. Systems Integeration businesses witnessing emerging models with higher capital intensity

Opportunities

1. Growth through value addition and synergies

2. Surging domestic IT demand

3. Potential for leveraging domestic skills in international market and  with private sector clients

4. Leveraging product suites in various projects

5. Platform to launch and bid for large end-to-end IT services/ infrastructure management projects, jointly with TCS

Threats

1. Global IT companies entering Indian market expected to intensify Competition

2.  Revenues dependent on IT spending budgets

Competition

Competitors

1. Redington Ltd.

2. Tulip telecom

3. Zenith computers

4. Total Hospitality Ltd.

5. VXL Instruments Ltd.



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