EMC Corporation SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4021

SWOT Analysis of EMC Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EMC Corporation

Parent Company

EMC Corporation


Computer Storage Devices


IT and Technology

Tagline/ Slogan

Where information lives


Largest provider of data storage platforms in the world



Firms, institutions requiring Information Infrastructure business and the VMware Virtual Infrastructure business

Target Group

Financial Institutions, Healthcare and lifestyle, manufacturing, public sector units, Energy and Retail units, worldwide


It positions itself as best information storage and virtualization infrastructure and solution provider

SWOT Analysis


1. Largest standalone storage vendor

2. Powerful GTM capability with global reach

3. Its majority shareholding in VMWare Solution has upscale its image of superior product integration

4. Has a strong workforce of over 50,000 employees

5. It has Subsidiaries like Iomega, RSA Security, Syncplicity and VMware


1. Much of dependence on US

2. Product deficiencies in terms of enabling high storage utilization are acute in virtual environment

3. Complex and Expensive DR solutions


1. Tighter integration enabled by tight VMWare management i.e. sales and Marketing, Unified provisioning and management of EMC storage product, Product integration once VMWare releases its storage API’s

2. Improve Storage Efficiency by de duplication on primary storage and thin provisioning along product line

3. Positive outlook of cloud computing


1. EMC is not a leader in cost effective storage to support virtualized Tier 2 tier 3workloads

2. Economic slowdown

3. Threat from competiotion



1. Apple Inc.

2. HP

3. Dell

4. NetApp

5. Western Digital


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