EMC Corporation SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4140
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SWOT Analysis of EMC Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EMC Corporation

Parent Company

EMC Corporation

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

Where information lives

USP

Largest provider of data storage platforms in the world

STP

Segment

Firms, institutions requiring Information Infrastructure business and the VMware Virtual Infrastructure business

Target Group

Financial Institutions, Healthcare and lifestyle, manufacturing, public sector units, Energy and Retail units, worldwide

Positioning

It positions itself as best information storage and virtualization infrastructure and solution provider

SWOT Analysis

Strengths

1. Largest standalone storage vendor

2. Powerful GTM capability with global reach

3. Its majority shareholding in VMWare Solution has upscale its image of superior product integration

4. Has a strong workforce of over 50,000 employees

5. It has Subsidiaries like Iomega, RSA Security, Syncplicity and VMware

Weaknesses

1. Much of dependence on US

2. Product deficiencies in terms of enabling high storage utilization are acute in virtual environment

3. Complex and Expensive DR solutions

Opportunities

1. Tighter integration enabled by tight VMWare management i.e. sales and Marketing, Unified provisioning and management of EMC storage product, Product integration once VMWare releases its storage API’s

2. Improve Storage Efficiency by de duplication on primary storage and thin provisioning along product line

3. Positive outlook of cloud computing

Threats

1. EMC is not a leader in cost effective storage to support virtualized Tier 2 tier 3workloads

2. Economic slowdown

3. Threat from competiotion

Competition

Competitors

1. Apple Inc.

2. HP

3. Dell

4. NetApp

5. Western Digital



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