Euro Multivision SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 861
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SWOT Analysis of Euro Multivision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Euro Multivision

Parent Company

Euro Multivision Ltd.(Euro Group)

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

The Engineer’s Choice

USP

Long lasting and durable products

STP

Segment

CDR/DVDR and Photovoltaic cell users

Target Group

Entertainment, Education, Health Care, and Retail

Positioning

100% Secure Data Storage

SWOT Analysis

Strengths

1. Experienced Management

2. Strong Brand Visibility

3. Cordial Relationship between management and labour

4. Strong Dealer Network

5. They are ranked second among all the Optical storage media devices manufacturers in the country

6. Optimum utilization of manufacturing facilities

7. Fully Automated Plant and captive power plant

8. EML has tied up for the supply of machinery for the proposed manufacturing unit

9. Early mover advantage in photovoltaic business

Weaknesses

1. The brand has limited global presence

2. Company is new to photovoltaic industry, so it could face challenges

Opportunities

1. Increasing domestic demand for optical storage media

2. Antidumping Duty on CD-Rs

3. For photovoltaic business Growth of the Industry gives good opportunity

4. For photovoltaic business  encouragement by the Government

Threats

1. For CD/DVD business rise in polycarbonate prices is a key risk

2. Slow down in the global optical media market

3. Faster-aster-than-expected penetration of high speed broad-band

4. A change in policies at the government level, cutting/taking away capital expenditure subsidies on Investments in  Photovoltaic’s is another key risk

Competition

Competitors

1. Moser Baer

2. Zenith Computers

3. TVS Electronics Ltd.

4. Compuage Infocom



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