Moser Baer SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2164
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SWOT Analysis of Moser Baer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Moser Baer

Parent Company

Moser Baer India Ltd.

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

Rewriting the future

USP

Moser Baer offers the best-in-class products with a warranty of 100% replacement in the optical media segment

STP

Segment

Optical Media, USB business and entertainment segments

Target Group

Film production houses, Electronic Companies, educated people

Positioning

Right pricing for a product

SWOT Analysis

Strengths

1. Hard disk drives are the most common media for storing electronic information

2. One of the Largest market share in the worldwide disk drive market

3.Popular brand presence and distribution

4. Designs, manufactures, and markets a broad product line

5. Multiple distribution channels

6. Only independent disk drive manufacturer to be fully vertically integrated

7. Products for both high-end and low-end markets

Weaknesses

1. Core disk drive operations are not receiving full value in stock market

2. Higher research and development costs and capital expenditures than competition due to vertical integration

Opportunities

1. Increasing demand for larger and more efficient data access and storage devices

2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data

Threats

1. Emerging Technologies

2. Anti dumping and anti subsidy inquiry

3. Sharp fall in product price

4. Piracy in the industry

Competition

Competitors

1. Compuage Infocom TVS Electronics

2. Zenith Computers MRO-TEK

3. Euro Multivision

4. Kingston

5. Imation

6. CMC Ltd.

7. HCL info

8. S Mobility



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