Asustek Computer SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4192

SWOT Analysis of Asustek Computer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asustek Computer

Parent Company

Asustek Computer Inc.


Computer Hardware


IT and Technology

Tagline/ Slogan

All-in-one is no longer in one; Good things come to those who wait


Innovation with quality



Worldwide Computer hardware, computer, mobile phones and electronic purchasers

Target Group

Companies selling notebooks, computer equipments, motherboards and other electronic items


Inspiring Innovation and Persistent Perfection

SWOT Analysis


1. Its in-house manufacturing of hardware components

2. Strong R&D department focusing on new advancement
3. Innovative product building
4. Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide

5. Market Leadership

6. Strong relationship with customers


1. Breaking business partnership in Smartphone with Garmin

2. Over dependence on few customers and limited market share


1. Huge Emerging market still to penetrated for computers

2. Increasing demand of Smartphone

3. Strategic Acquisitions and Alliances

4. Outlook for PC Shipment


1. Geopolitical risk for Asustek Computers
2. Decreasing demand of Netbooks and laptops

3. Low profit margins

4. Technology becoming obsolete

5. Global Economic turndown



1. Compal Electronics
2. Benq Corporation
3. Celestica Inc.

4. Quanta Computer


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