Asustek Computer SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 5410
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SWOT Analysis of Asustek Computer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asustek Computer

Parent Company

Asustek Computer Inc.

Category

Computer Hardware

Sector

IT and Technology

Tagline/ Slogan

All-in-one is no longer in one; Good things come to those who wait

USP

Innovation with quality

STP

Segment

Worldwide Computer hardware, computer, mobile phones and electronic purchasers

Target Group

Companies selling notebooks, computer equipments, motherboards and other electronic items

Positioning

Inspiring Innovation and Persistent Perfection

SWOT Analysis

Strengths

1. Its in-house manufacturing of hardware components

2. Strong R&D department focusing on new advancement
3. Innovative product building
4. Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide

5. Market Leadership

6. Strong relationship with customers

Weaknesses

1. Breaking business partnership in Smartphone with Garmin

2. Over dependence on few customers and limited market share

Opportunities

1. Huge Emerging market still to penetrated for computers

2. Increasing demand of Smartphone

3. Strategic Acquisitions and Alliances

4. Outlook for PC Shipment

Threats

1. Geopolitical risk for Asustek Computers
2. Decreasing demand of Netbooks and laptops

3. Low profit margins

4. Technology becoming obsolete

5. Global Economic turndown

Competition

Competitors

1. Compal Electronics
2. Benq Corporation
3. Celestica Inc.

4. Quanta Computer


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