Compal Electronics SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1320
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SWOT Analysis of Compal Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Compal Electronics

Parent Company

Compal Electronics Inc.

Category

Computer Hardware

Sector

IT and Technology

Tagline/ Slogan

-

USP

Delivering IT products which are more in line with consumer’s need

STP

Segment

Worldwide Computer hardware and electronic purchasers

Target Group

Companies selling notebooks, computer equipments and other electronic like servers, Smartphone, digital TV under their brand name

Positioning

High quality IT products deliverables

SWOT Analysis

Strengths

1. Joint venture with Lenovo to make laptops in China

2. Strong R&D department focusing on new advancement
3.  Second Largest notebook manufacturer worldwide
4. Strong relationship with leaders in Computers selling like Dell, HP, Acer

Weaknesses

1. They are not known for selling notebooks, under their own brand name to customers, despite being known as an OEM supplier

2. Mainly depended on notebooks for revenue

Opportunities

1. Huge emerging market still to be penetrated for net book users

2. Increasing demand of Smartphone

3. Increasing innovation, which leads to new products design

Threats

1. Geopolitical risk for Compal Electronics
2. Decreasing demand of Netbooks

3. Low profit margins

4. Technology becoming obsolete

5. Global Economic turndown

Competition

Competitors

1. ASUSTek  Computer Inc.
2. Benq Corporation
3. Celestica Inc.

4. Quanta Computers



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