Edion SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 830
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SWOT Analysis of Edion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Edion

Parent Company

Edion Corporation

Category

Computer & Electronics Retail

Sector

IT and Technology

Tagline/ Slogan

We wish to make the lives of customers more comfortable through the home appliances we provide; We wish to deliver new experiences to our customers

USP

Customer focused high quality product  delivery

STP

Segment

People purchasing  electronic, electrical and technological goods and related services

Target Group

Middle and upper middle class individuals

Positioning

Customer centric product delivery stores

SWOT Analysis

Strengths

1. Tailored solution for customers

2. Broad product offering for the customers

3. Deliver quality products

4. Wide network of stores and Pan Japan presence

5. Strong brand reputation among the competitors as well

Weaknesses

1. E-commerce solutions needs to be focused upon

2. Brand presence not much in international market

Opportunities

1. Growth in E-business increasing reach

2. Growing in rural markets

3. Increasing number of stores, to extend distribution channel

Threats

1. Competitors strengthening position

2. Decreasing profit margins

3. Increasing manpower cost

Competition

Competitors

1. Joshin Denki Co Ltd

2. Izumiya Co Ltd

3. Bic Camera Inc



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