Wistron SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1256
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SWOT Analysis of Wistron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wistron

Parent Company

Wistron Corporation

Category

Computer Hardware

Sector

IT and Technology

Tagline/ Slogan

Innovative technology service

USP

Quality assurance

STP

Segment

Worldwide purchasers of design, ICT products and after sales services

Target Group

Companies selling notebooks, computer equipments and other electronic like servers, Smartphone, digital TV under their brand name and also companies requiring after sales service of IT and electronics products for their customers

Positioning

A global original design manufacturer of Information, Communication and Entertainment electronics products

SWOT Analysis

Strengths

1. Comprehensive Offerings

2. Wide presence and visibility

3. Strong financial performance and Increasing profits

4. Huge employee strength of around 50,000+
5. Leaders in original design manufacturing

Weaknesses

1. Limited liquidity position and lesser market share

2. Less brand imagery among the global population

Opportunities

1. Wistron and Microsoft entered into an agreement that offered coverage under Microsoft's exclusive rights portfolio for Wistron products

2. Increasing the patents

3. Increasing innovation, which leads to new products design

Threats

1. Geopolitical risk for Wistron
2. Technology becoming obsolete

3. Decreasing demands of notebooks

Competition

Competitors

1. ASUSTek  Computer Inc.
2. Compal Electronics
3. First international Computers Inc.



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