Quanta Computer SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1550
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SWOT Analysis of Quanta Computer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quanta Computer

Parent Company

Quanta Computer Inc.

Category

Computer Hardware

Sector

IT and Technology

Tagline/ Slogan

-

USP

Delivering quality product at economical pricing

STP

Segment

Worldwide Computer hardware and electronic purchasers

Target Group

Companies selling notebooks and other electronic like servers, Smartphone, digital TV under their brand name

Positioning

Value to the user

SWOT Analysis

Strengths

1. Efficient resource utilization

2. Strong R&D department focusing on new advancement
3. Largest notebook manufacturer worldwide
4. Large number of employee strength focusing on new business opportunities for the company

5. Strong relationship with leaders in Computers selling like Dell, Apple

Weaknesses

1. Market share is limited due to presence of plenty of competitors

2. Small product line as compared to industry leaders

Opportunities

1. Huge Emerging market still to penetrated for net books users

2. Increasing demand of Smartphone

3. Increasing innovation, which leads to new products design

Threats

1. Geopolitical risk for Quanta Computers
2. Decreasing demand of Net books

3. Low profit margins

4. Technology becoming obsolete

5. Global Economic turndown

Competition

Competitors

1. ASUSTek  Computer Inc.
2. Benq Corporation
3. Celestica Inc.

4. Compal Electronics



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